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Building Lasting Customers

A Workshop on Customer-Centric Selling

 November 27, 2019 | 9 AM to 5 PM | Joy~Nostalg Hotel & Suites Ortigas Manila

Program Description

Professionals in sales-driven companies need two things to be successful in business: an excellent set of sales skills and a winning mindset. By constantly evolving to sell successfully, organizations are faced with external and internal pressures just to create the most effective connection between companies and their customers.


This learning event will help you change the way you think about sales and give you a transforming attitude to elevate your sales performance as you develop and execute effective sales strategies to achieve success in the field of sales.

Learning Outcomes

  • Recognize the meaning and importance of own role in fulfilling your noble purpose

  • Identify expectations and moments of truth to create a positive customer experience

  • Develop service skills and behaviors of a sales or customer service executive to carry out the brand promise of being “attentive, reliable, available”

Your Facilitators

Boris Joaquin

Registered Investors in People (UK) Specialist

Certified Management Consultant, Institute of Management Consultants of the Philippines

Certified Sales Professional™, Sales and Marketing International Institute (Australia)

Certified Marketing Professional™, Sales and Marketing International Institute (Australia) 


  • He is one of the country's top-ranked public speaker and trainer for leadership programs and other soft skills.

  • The president and chief equipping officer of Breakthrough Leadership Management Consultancy (an affiliate of the United Neon Group of Companies).

  • The master trainer and country representative of the Lead Like Jesus Training Program (a program designed by Ken Blanchard).

  • Awardee of University of Santo Tomas' Manuel L. Quezon Leadership Award for 2 consecutive years for practicing his leadership gifts through humanitarian involvements

  • Editor-in-chief of the People Manager Magazine, official publication of the People Management Association of the Philippines (PMAP) and writes a regular column for and Inquirer Libre!

Marc Arhvin Amante


  • He is a multi-awarded, business-savvy and results-oriented professional with 10 years of proven track record and progressive experience across diverse constituent groups and partnership to globally-recognized clients.

  • He was instrumental in catapulting the growth of the Mainland China operations of GenPact Asia and highest attainment in productivity by the time he left the company after 3 years. 

  • Presently, he is doing business development for AXA Philippines, a global leading financial services firm with over 100 million clients in more than 60 countries under the Metrobank Group.

  • He has spoken to top-tiered companies including GMA Network, Procter & Gamble, Toyota Financial Services, PSBank, Fujitsu and Monsanto and top universities. 

Course Outline

Understanding your company's noble purpose

  • What is your purpose

  • What is your brand promise


Understanding the customer

  • Profile of a Filipino Sales Person

  • Expectations of a Customer

  • Customer Journey


Understanding what it takes to be an sales or customer service executive

  • Role-play a Moment of truth


Sharpening my skills

  • My emotional intelligence toolbox

  • Manage self

  • Manage relationships

  • Asking the right questions

  • Telephone skills

Listen, Truly

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