Effective Business Writing

September 21, 2020 | 9:00AM to 12:00PM

Course Price

PHP 1,999 | USD 39.99

Course Price

3-hour session

About the course

In these days of heaping emails and competing ideas and propositions, how can your message stand out? Getting your message through requires clear and concise communication. For this, having solid business writing skills is a must.
The Effective Business Writing workshop will equip you to structure your thoughts and represent your ideas in in a clear, professional, and polished manner. Interact with clients and colleagues with clarity when you learn and apply the essentials of communicating clearly and confidently.

Your Facilitator

EJ ZARA


He is a professional executive coach who has designed and delivered high-powered globally accredited development trainings and coaching. He has been tapped for his expertise in organizational strategic management and planning by companies such as Nike, Accenture, Philhealth, SSS, Board of Investments, Philippine AXA Life, Vishay Philippines, Inc., Philippine Heart Center, Intellectuall Property Office of the Philippines, Asiawide Refreshments Corporation, GMA, Social Housing and Finance Corporation, among others.


EJ is known for his trainings on leadership, team-building, communication and operations management. He has extensive knowledge in different fields in organization psychology such as experimental and social psychology necessary in the formulation of marketing strategies and field studies - an added value he shares to his training engagements.
 

He also has extensive professional experience in sales and marketing for various niche markets, serving in top posts of the sales and marketing departments of Philamlife. Currently, he is a managing partner of entrepreneurial solutions, Rooster Manila, Co., and a Management professor in Enderun Colleges.
EJ has been certified in coaching and global leadership by American Management Association, International Coaching Federation and Thunderbird School of Global Management. He has a bachelor's degree in psychology from University of the Philippines, and took his master's degree in business administration at the Ateneo Graduate School of Business.

Learning Outline

  • Importance of Business Writing

  • Qualities of an Effective Business Letter

          a. Correctness

          b. Punctuation Marks

          c. Conciseness

          d. Clarity

          e. Courtesy

          f. Conversational

          g. Organization

  • Writing Pyramid

  • Proof Reading

  • Spot the Not

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