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5 Must-Dos in Creating Your Facebook Advertising Strategy

September 1, 2021 | 1:00PM to 5:00PM

Bounce Back Rate

PHP 2,999.00

Course Duration

4-hour session

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About the course

The 5-Must Do's in Creating Your Facebook Advertising Strategy aims to 

guide you in building a fundamental framework in running Facebook ads for your growing business. The session will enable you to maximize the advertising tools of Facebook while sending the right message to the right target audience.


The workshop will also guide you in building creatives for a mobile-first market which is highly essential in today’s online advertising. Integrated with two-level ad structure, this session is crafted to help you capture your audience throughout the entire consumer journey. 

Learning Outline

  • A Quick Look: Social Media Landscape in the Philippines

  • Building Your Facebook Advertising Strategy


    - Define Your Ad Objectives

    - Refine Your Target Audience

    - Create Social Media Assets for a Mobile-First Market

    - Implement the Two-Level Funnel Ad Structure

    - Monitor Your Metrics

Your Facilitator


He is a Facebook Blueprint-certified creative strategy professional helping businesses grow their presence online. Billy is the managing director of Design Muscle, an integrated multimedia company providing visual communication solutions to local and international clients for over a decade. Some of his clients are the Asian Development Bank (ADB), Capital One, Filinvest, and SAP.

Billy is also the local brand-keeper for Capital One Philippines and SAP Philippines. With a 20-year background in multimedia and brand design, his agency has garnered several Gold Quill awards for works with Asian Development Bank and Insular Life. Armed with a bachelor's degree in Business Management from De La Salle University, Billy also niched his master’s degree at the Ateneo Graduate School of Business. 


Billy is likewise involved in the food industry as co-owner of Big5 Delivery + Takeout, The Minokaua, and Wabu. To help MSMEs during this pandemic, Billy and Design Muscle founded FoodX (, a food exchange directory website where food business owners and foodies can exchange information and order details. FoodX currently has over 600 food merchants to choose from to encourage people to stay home.

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