Breakthrough Character and Change
October 13, 2020 | 1:00PM to 4:00PM
About the course
In our experience, character always wins — too often people are hired for competence, but fired for character. This is why it’s important to ensure your development process fundamentally is focused on teaching and ensuring that your people share the same values as your organization.
The goal of this module is to facilitate change, transformation from within among the participants.
Based on the transformational leadership program developed by Ken Blanchard and Phil Hodges, this module covers the following:
1. Character over Competence
2. Five Breakthrough Habits
3. Heart of a Leader (Pride and Fear)
• Leadership with pride
• Leadership with fear
4. The Abraham Lincoln Case
5. Dynamics of Change
• Certified Sales Professional® (Sales and Marketing Institute International, Australia)
• Certified Marketing Professional® (Sales and Marketing Institute International, Australia)
• Certified Digital Marketer® (Internet Marketing & Mobile Association of the Philippines and Ateneo De Manila University)
A firm believer in communicating, marketing and rallying people to what is worthy of our time, valuing and investment, Boris blends research and consumer experience to engage people’s passions in the development, implementation and evaluation of purpose-driven marketing and sales programs.
Gifted with a unique blend of a penchant for communication, a strategic and creative mind, a valuing for relationships, networking ease and natural leadership, Boris puts his skills to meaningful use. Being involved in various industries (advertising, consumer goods, printing/publishing, fragrances, NGO, digital marketing, telecommunications, BPO and business solutions) and business sizes, from multinationals to locally owned enterprises for more than two decades now, Boris is seasoned management and marketing professional.