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Effective Business Writing

March 6, 2020 | 8:30 AM to 5:30 PM | Joy~Nostalg Hotel & Suites

Program Description

In these days of heaping emails and competing ideas and propositions, how can your message stand out? Getting your message through requires clear and concise communication. For this, having solid business writing skills is a must. 


The Effective Business Writing workshop will equip you to structure your thoughts and represent your ideas in in a clear, professional, and polished manner. Interact with clients and colleagues with clarity when you learn and apply the essentials of communicating clearly and confidently.  

Learning Benefits

At the end of this workshop, the participants are expected to learn and/or apply:

  • Develop confidence in written communication skills

  • Review techiques and styles of effective business and technical writing

  • Review e-mail tips for a more professional interaction with clients, customers and colleagues.

Your Facilitator

EJ Zara is a professional executive coach who has designed and delivered high-powered globally accredited development trainings and coaching. He has been tapped for his expertise in organizational strategic management and planning by companies such as Nike, Accenture, Philhealth, SSS, Board of Investments, Philippine AXA Life, Vishay Philippines, Inc., Philippine Heart Center, Intellectuall Property Office of the Philippines, Asiawide Refreshments Corporation, GMA, Social Housing and Finance Corporation, among others.


EJ is known for his trainings on leadership, team-building, communication and operations management. He has extensive knowledge in different fields in organization psychology such as experimental and social psychology necessary in the formulation of marketing strategies and field studies - an added value he shares to his training engagements.


He also has extensive professional experience in sales and marketing for various niche markets, serving in top posts of the sales and marketing departments of Philamlife. Currently, he is a managing partner of entrepreneurial solutions, Rooster Manila, Co., and a Management professor in Enderun Colleges.


EJ has been certified in coaching and global leadership by American Management Association, International Coaching Federation and Thunderbird School of Global Management. He has a bachelor's degree in psychology from University of the Philippines, and took his master's degree in business administration at the Ateneo Graduate School of Business.

8 Session Modules

I.  Setting the Tone
Expectation Setting

Ground Rules
Self-Assessment and Benchmarking
II.  Module 1: Eight C's of Written Communication
Subject-Verb Agreement Rules
Punctuation Marks
Use of simple and concise words
Vague and Tentative statements
Writing Organization

III. Module 2: The Writing Pyramid
Planning what to write
Developing a draft
Editing a draft
Revising and Proofreading

IV. Module 3: Writing Professional E-mails
Professional E-mail rules and tips
V.  Module 4: Summary

Who Should Attend

  • Professionals who interact with clients very often

  • Those who want to learn the difference between academic and business writing;

  • Those who write technical reports and would want to make their writing more non-technical;

  • Employees and Manager who want to create good personal and corporate branding through professional writing skills.

Rave Reviews

"When writing, there's also a need to plan it before sending. This workshop taught me to be more confident in writing business letters. This guides me on what needs to include or use. We really enjoyed the session with Sir EJ Zara."

Cheryl Beltran, Training Assistant Manager,
Concepcion-Carrier Air Conditioning Corporation

"I learned that emails, no matter what is your relationship with the recipient, should always be professional. Thank you for making the workshop fun and interesting at the same time."

Cheryl Faith Callo Sta. Maria, Technical Assistant,
United Neon Advertising, Inc.

"The speaker gave all the important do's and don't's of business and technical writing. I would really recommend this workshop to my friends, colleagues, and suggest it to our HR."

Zenia Cruz, Customer Service Executive, Fragrance Division, Takasago International Philippines, Inc.

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